“We look forward to supporting the growth and development of 261® Fearless and their aspirational and constructive digital community for women’s running. 261® Fearless empowers women through run clubs, events, training and a digital community. In addition, Reebok has formed a new global partnership with 261® Fearless, the non-profit organization founded by Switzer in 2015. I am really looking forward to working side by side with a global brand to help connect with and empower women across the world, and show that potential is truly limitless.” Switzer said: “Reebok truly understands the importance of fitness and how it transcends the physical benefits to bring strength and confidence to other aspects of life. We will be working very closely on exciting projects in 2016 that will empower women to achieve their fitness goals and life aspirations,” said Scott Daley, GM Reebok Running. At Reebok, we know how beneficial running can be on the human mind and body, and Kathrine shares our commitment to inspiring positive change through fitness and exercise. “Kathrine is a true pioneer in women’s running. Her entry revolutionized the running world and Switzer went on to complete 39 marathons, winning the New York City Marathon in 1974. Switzer famously took part in the 1967 marathon in Boston and was almost forcibly removed by race officials before completing the course. Switzer is one of the sport’s most influential figures, and an inspiration to female runners around the globe.
– Ap– Reebok, a global leader in fitness, is pleased to announce an inspiring new partnership with running pioneer Kathrine Switzer the first woman to enter and race in a major US marathon. This initiative is also the result of a collaboration with El País and Santillana Group.Īll BBVA podcast episodes are available in the following platforms: iVoox, Apple Podcasts, Spotify, Google Podcast and Fitness Brand Forms New Ties in Women’s Running Marathon Legend Kathrine Switzer and the 261® Fearless Global Running MovementĬANTON, Mass. ' Aprendemos juntos' is an educational project developed by BBVA to make our brand promise a reality: Creating opportunities. It made me feel so good that I wanted to share it with all the women I knew. Seven years after making history, Switzer won the 1974 New York marathon and placed second in the Boston marathon in 1975.
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